Can a company legally use someone’s image for advertising without permission? In today’s digital and social media era, image rights have become increasingly valuable and vulnerable to misuse. A recent High Court decision in Tanzania involving the unauthorized use of a footballer’s image by a betting company highlights the growing legal risks businesses face when using personal images for commercial purposes without consent. This article explores how image rights are protected in Tanzania, the legal principles applied by the courts, and why businesses must be cautious when using images for branding and marketing purposes.
